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Influencer marketing is one of the widely used marketing strategies in the current competitive business environment. The popularity of influencer marketing is attributed to the fact that consumers are more informed now more than before. When it comes to making shopping decisions, influencers are...

With the increased use of social media platforms in recent years, the use of influencer marketing has grown in popularity. Influencer marketing has proven to be more effective and cost effective way of promoting various businesses. However, to fully benefit from influencer marketing, you need to...

Influencer marketing, in other words, refers to word-of-mouth advertising. Its focus is to attract the interest of some key people instead of the entire market. Most people search for advice and guidance on social media platforms. These social media platforms directly affect the decision process...